Here’s why I can help, and how
An all-too-common scenario
Your application user or customer tries to interact with your digital product, growing increasingly confused and frustrated with the unintuitive design. They can’t easily see where they are, where they’ve been, or where they’re going. Eventually they give up, drop off, or simply don’t complete the intended task. A poor user experience like this scenario can limit adoption and retention—critical metrics for any digital product.
Here’s where I come into the picture
I combine technical expertise, leadership, and cross-functional collaboration to identify friction points and uncover opportunities. From there, I design intuitive, user-centered experiences that drive engagement, reduce churn, and support scalable long-term growth.
I bring a well-rounded background and experience across a range of design methodologies that support a thoughtful, end-to-end approach. Rather than applying a one-size-fits-all solution, I adapt my process to fit the unique needs of each project, helping create experiences that are both effective and user-focused.